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Privacy policy

Deep Valley Privacy Policy

Last updated: 13 August 2025

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from deepvalleystore.co.nz (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including:

  • Information about your web browser, IP address, time zone.

  • Some of the cookies installed on your device.

  • Pages or products you view, websites or search terms that referred you to the Site, and how you interact with the Site.

We call this “Device Information”.

We collect Device Information using:

  • Cookies – small data files placed on your device (learn more: www.allaboutcookies.org).

  • Log files – track actions on the Site (IP address, browser type, ISP, referring/exit pages, date/time stamps).

  • Web beacons, tags, and pixels – electronic files that record browsing activity.

When you make a purchase or attempt to purchase through the Site, we also collect:

  • Name, billing and shipping addresses, payment information (credit/debit card numbers or other payment details), email address, and phone number.

We call this “Order Information”.

In this policy, “Personal Information” means both Device Information and Order Information.

How we use your personal information

We use the information we collect to:

  • Fulfil orders – process payments, arrange shipping, provide invoices/order confirmations.

  • Communicate with you – order updates, customer service responses.

  • Screen for fraud or risk – using Device and Order Information.

  • Improve and optimise the Site – analytics on browsing behaviour and campaign performance.

  • Marketing (with your consent) – share product updates, promotions, or offers you may be interested in.

Sharing your personal information

We share your Personal Information with trusted partners to help us operate the Site and fulfil your orders:

We may also share information to:

  • Comply with laws and regulations.

  • Respond to lawful requests (e.g. subpoenas, search warrants).

  • Protect our rights and operations.

Behavioural advertising

We use your Personal Information to deliver targeted ads and marketing communications we think may be relevant to you.

You can opt out here:

You can also use the NAI opt-out portal for multiple services.

Do not track

Please note: we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

Your rights

If you are a New Zealand, Australian, or European resident, you can:

  • Request access to your personal information.

  • Ask for corrections or updates.

  • Request deletion of your personal information.

If you would like to exercise these rights, please contact us using the details below.

Data retention

We keep your Order Information for our records unless and until you ask us to delete it.

Text and email marketing

By placing an order or registering an account, you agree that we may send you:

  • Order, shipping, and product review emails.

  • Marketing messages about offers or new products (by email or SMS).

You can opt out at any time via the unsubscribe link in our emails, replying STOP to SMS, or contacting us.

Minors

The Site is not intended for individuals under the age of 16.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

Contact us

For more information about our privacy practices, questions, or complaints:

Email: deepvalleystore@gmail.com

Postal: Deep Valley, 8B Churton Street, Parnell, Auckland 1052, New Zealand